About My Garden Route Life

Garden Route 101 presents the only marketing platform of it's kind

Affordable, easy to use and quick to set up for promoting your business, event or organisation in the Garden Route and beyond.

About Garden Route 101
Garden Route 101 is the region’s go‑to marketing and community platform — affordable, easy to use, and designed to give local businesses, events, and organisations the visibility they deserve.

Our team are dedicated professional writers, photographers and designers with an backend development that ensures our platform works for all types of business including restaurants, real estate, adventure and tourism, arts & craft, property sales, holiday travel as well as building and construction and much much more.
Garden Route 101, Connecting Communities, Growing Together.

What We Offer

Advertising modules tailored for all business types
Integrated social media marketing
Newsletters, competitions, and promotions
Professional content creation: writing, photography, and design
Print exposure through My Garden Route Life — 4,000 free copies distributed across the Garden Route

Why Join Us
If you want to be seen, be heard, and be noticed, Garden Route 101 connects you with the community. From restaurants and real estate to adventure, tourism, arts, property sales, and construction — we deliver content‑rich publicity that grows your brand.

Our Story
Founded in March 2022, Garden Route 101 began as a community response to the proposed development at Erf 464, Garden Route Dam in George. Following the successful court case brought by GARDAG, the development was halted — and our platform evolved into a hub for environmental, social, and economic issues across the region.

Our Mission
Connecting communities, growing together. We empower local entrepreneurs, promote locally made goods and services, and create opportunities for positive change, growth, and jobs.

Meet the Eco Warriors
Our Eco Warriors initiative unites and educates the Garden Route community in protecting natural resources while supporting sustainable living and job creation. Conservation and commerce go hand in hand, and we’re committed to both.

Meet the Team

Terence Pharoah

Garden Route 101

With proven sales experience and a flair for communication, Terence understands each client’s needs, builds strong relationships, and mentors interns in effective sales techniques.

Kevin Christopher

Garden Route 101

Kevin is a sales and marketing guru, he began his career in the rough and tumble of the bulls and bears of Wall Street before finding his one true love and making his way to South Africa

Chelsey Jade

Garden Route 101

Chelsey is our social media marketing catalyst, she creates, organises and schedules posts and keeps your listings and marketing collateral looking spiffy!

Tracey Pharoah

Garden Route 101

Tracey blends creativity and storytelling with marketing relevance. Co‑author of Black Beach (Penguin Random House), and curator of the Peter Pharoah Art Gallery in Wilderness.

Brian Cochrane

Garden Route 101

Brian, originally from Mpumalanga recently joined the team as a junior sales consultant. Tech‑savvy and organised, he thrives on creating order with spreadsheets.

Claudia Abrahams

Garden Route 101

Claudia keeps our operations running smoothly with her exceptional admin skills, attention to detail, and reliable efficiency. Always approachable with a warm smile, she is an essential member of our team.

Alet Coetzee

Blom by Alet - Blanco - George

Seasonal flowers grown with care, supplying wholesale, pick-your-own blooms, plus bulbs and seeds for gardens across the Garden Route and Karoo.

recent Business Hub

Peter Pharoah Fine Art Gallery

Visit The Peter Pharoah Fine Art Gallery in Wilderness, showcasing original artworks and prints by renowned local contemporary fine artist, Peter Pharoah.

GARDAG - GARDEN ROUTE DAM ACTION GROUP

GARDEN ROUTE DAM ACTION GROUP

GARDAG is a voluntary non-profit organisation founded by Ken Gie.

WESSA EDEN

WESSA is a membership-based organisation and, throughout South Africa, our members initiate environmental projects and organise educational events and activities in their local communities.

By joining WESSA, you will be helping to provide valuable support for these volunteer initiatives and will be part of a growing environmental network operating at a grassroots community level via our branches, partners, business members, affiliates and friends groups.

The Girls on the Square, Wilderness

A must see, must do destination! Your trip to the Garden Route must start and end with a meal at the Girls Restaurant in Wilderness!

Located in the heart of the Wilderness village, we are a multi award winning, Top 10 Restaurant on the Garden Route. Come and relax in a cosy, African inspired atmosphere highlighted by stunning artwork by local artist, Peter Pharoah.

recent Lifestyle

Jan 1, 2026! Cheers from My Garden Route Life

It’s Day One and we’re at the starting gates, revved up, ready to go full speed into 2026 — bringing you more Garden Route magic.

Meet the Authors of the Garden Route

The Garden Route is more than a scenic stretch of coastline, many creative people have settled here as it offers a place of inspiration for writers, artists and photographers. Some of South Africa’s most beloved books were written here or inspired by the region.

Celebrating the Magic of the Garden Route

Celebrating Kindness, Community and the Magic of the Garden Route.

Aging is not a flaw

At Skinlogic, aging is never treated as a problem to be fixed.